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WHAT'S THIS?
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HERE ARE THE BASICS
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This is a series of short articles by experienced publication planners covering the basics of publication planning. The aim over time is to provide a useful introduction and resource for those new to publication planning.
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Top ten tips for conference posters
Published 8 July 2009, written by Jane Fraser
Posters prepared for medical conferences are an important part of any publications plan.
[Access full article here].
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Writing a conference abstract
Published 5 February 2009, written by Jane Fraser, Louise Fuller and Georgina Hutber
Ten top tips for writing successful conference abstracts, which form an integral part of all publication plans.
[Access full article here].
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Competitor and market analysis
Published 2 February 2009, written by Graeme Peterson
A fundamental understanding of customer needs and key competitors are essential components of a strategic marketing plan – it is crucial that the publication strategy and plan are based on a sound understanding of your customers and their needs.
[Access full article here].
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Good Publication Practice (GPP) – Frequently Asked Questions
Published 26 November 2008, written by Andrea Cole
Good Publication Practice for pharmaceutical companies, or GPP for short, began life as an idea formed during a 1998 retreat organised by the Council of Biology Editors (now the Council of Science Editors [CSE]). Since then GPP has been formally written down as a set of guidelines in the seminal publication by Liz Wager et al in 2003, has its own dedicated website and has become common parlance in the world of pharmaceutical industry-sponsored publications. A decade on from its inception, GPP is on the brink of yet another major milestone: a new revised version, also known as GPP2, is on the horizon in collaboration with the International Society of Medical Publication Professionals (ISMPP).
[Access full article here].
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Ten top tips for new medical writers
Published 26 November 2008, written by Jane Fraser
Writing your first (or even your fifteenth) clinical paper on behalf of an investigator can be a daunting task. Often, it’s the preparation that makes it difficult, rather than the writing itself. Here are ten top tips to help you to draft papers that help pharmaceutical companies present clinical studies in a scientifically credible, ethically responsible way. They are based on some of the commonest questions I’ve been asked over the years during courses for new medical writers in medical communications agencies.
[Access full article here].
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Different Publication Types
Published 14 November 2008, written by Julie Adkins
Medical publications in peer-reviewed journals play a pivotal role in the dissemination of new scientific and clinical data, enabling information to be directed at specific target audiences. This article provides a brief overview of some of the different publications and the types of data to which they are most suited.
[Access full article here].
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Right message, right audience, right time – phasing publications
Published 2 October 2008, written by Julia Donnelly
The planning, execution and completion of clinical trials are time-consuming and resource-expensive, therefore the communication of the data they generate and the messages they support needs careful consideration and planning.
[Access full article here].
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Gap analysis
Published 8 August 2008, written by Christine Gardner
Gap analysis is an important part of strategic publication planning.
[Access full article here].
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6 Basic tips on how to cope with the submission & peer-review process
Published 8 August 2008, written by Rosanna Diogini and Jonathan Tulip
Some insider tips on successfully dealing with medical journals.
[Access full article here].
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Journal selection
Published 7 July 2008, written by Tony Reardon
This article describes key pointers to consider when choosing a journal.
[Access full article here].
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Strategic Publication Planning: what is it?
Published 2 July 2008, written by John Gill and Jane Grills
This introduction to publication planning looks at where publication planning came from, what it is designed to do and identifies some of the key elements in a plan).
[Access full article here].
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WHAT ELSE?
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NEWS ALERT!
Do you want to be alerted to important news and events relevant to publication planning?
Sign up here.
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[View details here]
Strategic Medcomms Forum 2010: Reshaping the healthcare conversation
30 September 2010
Oxford University Musuem
The first of a series of annual events where we consider how the global medical and pharmaceutical industry engages with its stakeholders and we identify and debate future directions and implications for medical-marketing activity.
[View details here]
Organized by NetworkPharma.
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