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The Publication Plan edited by Mary Greenacre

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  • This is a freely accessible online resource for everyone involved in publication planning. Help us build the site into a valuable resource for, amongst others, medical writers and communications professionals, pharmaceutical industry managers, medical journal editors and publishers.

    Please send your ideas, contributions and comments about the articles to the Editor of The Publication Plan, Mary Greenacre.

    If you have any other comments about the service, the web site, or questions about advertising and sponsorship, please contact the Publisher, Peter Llewellyn.


    Related Sites

    European CME Forum

    KeywordPharma

    MedComms Networking

    ThePharmYard

    COMMENTARY << General

    FEATURE ARTICLE for ThePublicationPlan.com – What to look for in a publication planning agency
    Published 5 January 2009

    Not all agencies are created equal, and the importance of establishing the ‘right fit’ between your organisation’s business need and the capability and capacity of your partner agency is one of the most important strategic decisions your project team will make.

    [Access full article here].


    Helsinki discords: FDA, ethics, and international drug trials
    Published 3 January 2009

    Commentary in The Lancet on the FDA's decision that non-US clinical trials supporting applications for drug approval no longer need to comply with the Declaration of Helsinki.

    [Link to original source material]


    Innovations in publishing BMJ research AND New format for BMJ research articles in print
    Published 29 December 2008

    These two articles describe new formats for abridged versions of research articles published in the BMJ: BMJ Pico (a new evidence abstract prepared by the authors of the research article) and a Short Cuts article written by BMJ staff.

    [Link to original source material]


    Update on JAMA-EXPRESS
    Published 24 December 2008

    The Editors of JAMA provide an update on the policy and procedures of JAMA-EXPRESS (EXpedited Peer Review and Editorial System for Science), their fast-track review and publication process.

    [Link to original source material]


    Commentary: The balance between marketing and safety
    Published 24 December 2008

    This BMJ article debates whether drug safety surveillance systems are up to the challenges posed by regulatory environments that allow more approval of new drugs.

    [Link to original source material]


    Proposal to allow drug companies to give information to public sparks outcry
    Published 16 December 2008

    This BMJ article reports an angry reaction from various consumer and medical organisations to European Commission proposals to allow the pharma industry to provide information on prescription-only drugs to the public.

    [Link to original source material]


    Breaking the embargo
    Published 4 December 2008

    Commentary from Fiona Godlee of the BMJ on the importance of observing media embargoes.

    [Link to original source material]


    Discrepancies in sample size calculations and data analyses reported in randomised trials: comparison of publications with protocols
    Published 4 December 2008

    This BMJ article reports a study concluding that sample size calculations and statistical methods in randomised trials are often inadequately reported in protocols and publications, and that a high proportion of trials have discrepancies between information presented in the protocol and the publication.

    [Link to original source material]


    What can we learn from drug marketing efficiency?
    Published 2 December 2008

    This BMJ article looks at how drug safety surveillance systems can be improved.

    [Link to original source material]


    Improving the reporting of pragmatic trials: an extension of the CONSORT statement
    Published 11 November 2008

    A pragmatic trial is broadly defined as a randomised controlled trial whose purpose is to inform decisions about practice. The BMJ reports an extension of the CONSORT statement which is intended to improve reporting of pragmatic trials, focusing on helping practitioners to decide how applicable the trial is to their own practice.

    [Link to original source material]


    Research methods and reporting
    Published 22 October 2008

    This article introduces a new section in the BMJ that will contain 'how to' articles on doing and writing up research. Articles for the new section should propose and explain practical and theoretical developments in research.

    [Link to original source material]


    News Media Coverage of Medication Research. Reporting Pharmaceutical Company Funding and Use of Generic Medication Names
    Published 1 October 2008

    This JAMA article discusses how medical research is reported in the news media, and finds that pharma company funding of studies is often not stated by journalists.

    [Link to original source material]


    Impact Assessment
    Published September 2008

    Written by Paul Chrisp and Kevin Thoale, and published in Pharmaceutical Marketing. As more and more scholarly materials appear on the web, the supremacy of tools like Medline and SCI impact factors is being challenged by new, less narrowly defined methods of judging merit. Diffusion or visibility of information (eg open access, Google Scholar) and its influence or quality (eg F1000 factor, SJR) are the key issues for publication planning. It is possible that these elements could be combined to define a ‘digital footprint’ or ‘digital impact index’ (DI2) that determines the true ability of a publication to influence adoption of a new drug.

    [Link to original source material]


    FEATURE ARTICLE for ThePublicationPlan.com – Publication Planning 2.0
    Published 11 September 2008

    Publication should only be the first stage in ensuring maximum impact for your research. Matt McKay suggests that implementation of communication strategies and Web 2.0 technologies can bring significant additional benefits post-publication

    [Access full article here].


    Gratis and libre open access
    Published 2 August 2008

    The SPARC (Scholarly Publishing and Academic Resources Coalition) Open Access Newsletter discusses the confusion sometimes associated with the term 'open access'. The article suggests terminology to distinguish between content that is free of charge ('gratis') and content that free of usage restrictions ('libre'). There are other interesting snippets in the rest of the newsletter.

    [Link to original source material]


    Pharmaceutical promotion and First Amendment rights
    Published 31 July 2008 (NEJM)
    FDA oversight of drug company promotion of off-label use is poor, US watchdog says
    Published 5 August 2008 (BMJ)

    A letter in the NEJM defends publications discussing off-label use of pharmaceuticals. The same issue is discussed in the BMJ.

    [Link to original source material (NEJM) Subscription needed]
    [Link to original source material (BMJ) Subscription needed]


    Open access publishing, article downloads, and citations: randomised controlled trial
    Editorial: Open access to research
    Published 31 July 2008

    The BMJ reports a randomised trial comparing usage and citation rates generated by open access models compared with subscription models. Fiona Godlee of the BMJ provides editorial comment.

    [Link to original source material (trial report)]
    [Link to original source material (Godlee)]


    SWEN – when authors disagree
    Published 26 July 2008

    This article describes how The Lancet has dealt with a recent dispute amongst authors of a paper about how the data were interpreted.

    [Link to original source material]


    Successful publication planning – strategy, ethics and rules of engagement
    Published 12 June 2008

    A summary by Mary Greenacre of the MedCommsNetworking seminar in London, sponsored by Wolters Kluwer Health.

    [Link to original source material]


    Peer review in the balance
    Published 22 May 2008

    This article in the NEJM discusses the Pfizer court case to require the journal to provide peer review comments on all manuscripts covering Pfizer's COX-2 inhibitors.

    [Link to original source material]


    Online and on-message
    Published April 2008

    Article by Matt McKay of BioMed Central on the role of online journals in publication planning. Published in Pharmaceutical Executive Europe.

    [Link to original source material]


    Strategies and solutions for publication planning and execution excellence
    Published 11 September 2007

    An in-depth report from The International Publication Planning Association’s 5th Annual Meeting held in San Francisco, CA, 25-26 June 2007 by Elizabeth Wager. Published in the KeywordPharma Conference Insights series, the full report is available to download free of charge, sponsored by Wolters Kluwer.

    [Link to original source material]

    WHAT ELSE?

    Early each month we send out a short email newsletter featuring the latest news and articles.

    Sign up here.


    PUBLICATION STRATEGY & PLANNING WINTER SCHOOL
    28-30 January 2009
    Led by Liz Wager

    Publication Strategy and Planning Winter School

    Organized by Management Forum
    View details here


    Creating Effective Conference Abstracts and Posters in Biomedicine.

    Written by Jane Fraser, Louise Fuller and Georgina Hutber.
    Pre-order now - to be published January 2009


    Publication Strategy and Planning Winter School

    This book is a gem of useful, practical tips covering the entire process – from reading the abstract submission guidelines, through to writing and laying out your poster and creating e-posters. If you are a novice this is the ideal book to guide you through every step. And, even if you consider yourself an expert, there is bound to be some useful information you can glean from the 500 or so tips. By reading this book, in sequence, or by dipping into relevant chapters, you will have all the necessary help with preparing abstracts and posters right at your fingertips." Catherine Dunbar in her Foreword.
    View details here


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