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WHAT'S THIS?
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DIRECTORY OF SERVICES << Citation Map
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Citation Map
Allori, Level 1, 232 Burwood Road, Hawthorn, Victoria 3122, Australia
Tel +61 3 88624700 Fax +61 3 86100345
Contact: Trevor Sills at email trevor.sills@allori.com.au
The Citation Map is a web based, searchable database that captures and summarises the citations supporting core areas of product positioning and messaging – a great tool for Publication Planners and the wider project team members.
Not only does the Citation Map align the evidence base to core product attributes and associated claims plus selling propositions, it also provides a number of additional and important features:
Provides evidence linking product features and benefits with the disease state
Ensures that messaging is consistent with the current brand strategy
Provides evidence already approved for marketing and sales activities, graded by Cochrane nomenclature
Supports strategic communication planning by reporting anticipated messaging from the Publication Plans
Provides summary information on each paper for sales and medical support
Ensures rapid medical approval in local markets for sales materials
Is flexible regarding content and can include cost-effectiveness and health economic citations
The Citation Map has an intuitive interface that is learnt in minutes, is readily adopted as a time-saver for all staff, and ensures that regulatory compliance is maintained in a measureable and quantifiable way. Being web-based it allows for global and regional distribution of key strategic support through all phases of the product life-cycle ensuring that your products’ competitive advantage is maintained within shifting markets and the evolving clinical evidence.
For more information, including a web-mediated demonstration and free 14 day-trial, visit www.citationmap.com or contact Trevor Sills at email email trevor.sills@allori.com.au
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